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Marketing

Marketing

Transform scattered demands into organized, automated, and results-oriented campaigns.

Use AI to enhance your results

Marketing Action Planning with AI

Artificial Intelligence analyzes strategic information provided by the user, such as event data, planned campaigns, target audience, and marketing goals. Based on this analysis, the AI automatically suggests recommended actions, content ideas, and initiatives that can enhance the campaign results.

Benefits
  • More assertive decisions

  • Standardization of campaign planning

  • Standardization in the analysis of occurrences

  • Higher productivity of the marketing team

Processes that speed up your Marketing

BlueService® has several pre-configured processes and functionalities that accelerate the implementation of your operation.

Marketing Production

Structured process for organizing and managing the production of marketing materials, such as graphic pieces, digital content, campaigns, and institutional materials. It allows for recording requests, defining responsibilities, tracking creation and approval stages, and centralizing files and versions of materials, ensuring greater organization, speed of delivery, and alignment between the involved areas.

Planning Digital Campaigns

A structured process for planning and organizing digital campaigns, defining objectives, target audience, communication channels, timeline, and responsible parties for actions. It allows for centralizing strategic information, monitoring execution stages, and recording campaign results, providing greater control, alignment between teams, and continuous improvement of marketing strategies.

Script Creation

Structured process for developing scripts for videos, campaigns, presentations, or institutional content. It allows for recording the initial idea, defining objectives, organizing the narrative, conducting reviews and approvals, and maintaining a history of versions, ensuring greater clarity in communication, quality in content production, and alignment with marketing strategy.

Post on X

Structured process for managing the creation and publication of content on X (Twitter). It allows for recording post ideas, drafting texts, attaching images or links, and conducting the review and approval flow before publication, ensuring agility in communication, alignment with the brand strategy, and greater control over digital interactions.

LinkedIn post

A structured process for managing the creation and publication of content on LinkedIn, focused on institutional positioning, market relationships, and strengthening the employer brand. It allows for organizing themes, developing texts and visual materials, guiding the approval flow, and monitoring publications, ensuring professional communication aligned with the company's strategic objectives.

Post on Instagram and Facebook

Structured process for planning, creating, approving, and publishing content on social media platforms Instagram and Facebook. It allows for organizing the posting calendar, recording briefings, attaching designs and captions, as well as tracking the approval workflow until publication, ensuring consistency in communication, brand standardization, and greater control over social media actions.

YouTube Post

Structured process for managing the publication of videos on YouTube, from content preparation to availability on the platform. It allows for recording video information, attaching materials, defining title, description, and tags, in addition to conducting the review and approval workflow, ensuring greater organization, standardization of publications, and better utilization of the produced content.

Post on TikTok

Structured process for planning, producing, and publishing content on TikTok. It allows for recording video briefings, organizing scripts, monitoring the production and editing of content, and ensuring approval before publication, providing greater organization in video production, alignment with platform trends, and consistency in content strategy.

Integrated process management

Connect Marketing to all sectors through integrated and automated processes.

Marketing

Human Resources

Legal

Operations & Facilities

Sales & Customer Success

Finance & Purchases

Franchises & CSCs

Logística

Benefits

Blue Service® BPM Platform enables the implementation of the best market practices for HR processes.

Manual Process (without Blue Service®)
With Blue Service® BPM Platform

Marketing calendar organization

Campaigns, posts, and actions are managed in spreadsheets or messages, causing delays and scheduling conflicts.

All actions are organized into a flow with a structured calendar, defined responsibilities, and deadline monitoring.

Centralization of marketing demands

Requests arrive via email, chat, or verbally, making control and prioritization difficult.

All requests are recorded in a single system, allowing clear prioritization and tracking of the status.

Automation of operational tasks

The team spends time organizing tasks manually, following up with responsible parties, and updating statuses.

BPM automates stages, notifications, and forwarding, reducing manual activities.

With Blue Service® BPM Platform

All actions are organized into a flow with a structured calendar, defined responsibilities, and deadline monitoring.

All requests are recorded in a single system, allowing clear prioritization and tracking of the status.

BPM automates stages, notifications, and forwarding, reducing manual activities.

Use all BlueService® tools to boost your results

Centralize processes, track indicators, and manage projects with greater control, collaboration, and efficiency.

Centralize processes, track indicators, and manage projects with greater control, collaboration, and efficiency.

Schedule Manager

Create and manage project schedules with ease. Set milestones, track deadlines, and visualize project progress in real time.

Team collaboration

Boost your team's productivity with our collaboration tools. Share documents, communicate effectively, and work together seamlessly.

Performance Metrics

Monitor the key performance indicators and the health of the project. Generate insightful reports to make data-driven decisions.

Deadline Management

Monitor the time spent on tasks and projects. Improve the accuracy of estimates and optimize resource allocation.

Risk Control

Identify, assess, and mitigate project risks. Stay prepared with contingency plans and proactive risk management strategies.

Performance Metrics

Monitor the key performance indicators and the health of the project. Generate insightful reports to make data-driven decisions.

Risk Control

Identify, assess, and mitigate project risks. Stay prepared with contingency plans and proactive risk management strategies.

Deadline Management

Monitor the time spent on tasks and projects. Improve the accuracy of estimates and optimize resource allocation.