Lead Generation
Centralize lead generation, score business opportunities, and route qualified contacts to the sales funnel with greater agility and control.
Leads captured through forms, social media, or inbound marketing campaigns without a structured evaluation flow result in missed opportunities, unreached contacts, and wasted sales effort.
With BlueService®, your company structures a complete lead generation process, enabling you to centralize contact capture, evaluate business opportunities, and route qualified leads directly to the sales funnel with traceability and efficiency.
Complete control over lead capture and qualification
Gain visibility into every stage of the process, including contact capture, opportunity evaluation, and routing to the sales funnel.
There are many benefits
Structure lead generation and increase the conversion of business opportunities
Centralize lead capture in a single flow
Organize leads generated by inbound marketing, external forms, and campaigns in a standardized environment, without any loss of information.
Evaluate and qualify each opportunity with more criteria
Direct the sales team to the leads with the highest conversion potential, discarding out-of-profile contacts in an agile and structured manner.
Forward qualified leads directly to the sales funnel
Integrate lead generation into the sales pipeline, ensuring no qualified opportunity is left stalled without progress.
Track the volume and quality of leads generated
Monitor lead generation, qualification rate, and sales funnel conversion indicators in real time.
Understand how it works
How the lead generation process works in practice
Lead capture
Use the BlueService® External Form to capture leads in a standardized way on any channel, and Automatic Triggers to create and direct each contact to the sales representative at the moment of entry.
1. Opportunity assessment
Use BlueService® Activity Management to organize incoming leads, record the analysis of each opportunity, define assignees, and track the progress of open evaluations.
2. Forward to the sales funnel
Use BlueService® Automatic Triggers to automatically forward qualified leads to the sales funnel as soon as the opportunity is approved.
3. Not an opportunity
Use BlueService® Statistics to track the volume of discarded leads by reason, identify patterns, and adjust capture and qualification criteria to increase the efficiency of inbound marketing campaigns.
Process Completion
Use the BlueService® Hour Log to ensure traceability, auditing, and compliance.
Have full control over Lead Capture from start to finish
With BlueService®, Sales no longer operates on guesswork and now has a structured, automated, and trackable process.
Centralize lead capture from all channels into a single flow
Evaluate and qualify opportunities with standardized criteria
Record the history of each contact with complete traceability
Forward qualified leads directly to the sales funnel
Monitor lead generation indicators and qualification rate
Automate sorting and reduce opportunity evaluation time
Blue AI
Use Blue AI as an AI business solution integrated into BlueService® to analyze captured leads, qualify opportunities automatically, and optimize routing to the sales funnel.
Lead Information
Analyze the captured lead's information, assess the potential business opportunity, and automatically indicate whether the contact should be forwarded to the sales funnel or discarded.
Company Size
Large + 1,000
Lead's Budget
$650.00 / Month
Lead Score
Cold
Blue AI automatically analyzes the data of the captured lead, evaluates the profile and business potential, classifies the opportunity, and assists the sales team in prioritizing and efficiently directing each contact to the sales funnel.
Automate other Sales and CS processes
BlueService® has several pre-configured processes and functionalities that accelerate the implementation of your operation.
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Product Return
Structured process to collect, analyze, and store customer feedback and evaluations. It allows tracking the customer's perception of products, services, or support, generating insights that help identify improvements, increase satisfaction, and strengthen the relationship with the customer.
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Lead Generation
Process that organizes and controls product return requests, including analysis, approval, and management of refunds. Ensures traceability of requests, agility in customer service, and greater control over the stages involved in the return.
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Satisfaction Survey
Process for registering, qualifying, and tracking potential customers interested in products or services. It centralizes information about business opportunities, making it easier to assess the lead's profile and supporting the sales team in prioritizing and conducting negotiations.
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B2B Sales Funnel
A process that organizes and tracks the entire customer journey in the B2B sales cycle, from the first contact to the closing of the deal. It allows you to visualize the stages of negotiation, monitor opportunities, and improve the management of commercial activities.
Questions about Lead Capture and Generation
What is lead generation?
It is the structured process for capturing, organizing, and qualifying contacts with the potential to become customers, directing the most qualified opportunities into the sales funnel.
How does lead generation work with BlueService®?
The platform centralizes leads captured through external forms and inbound marketing campaigns, organizes the information of each contact, and structures the evaluation and routing flow into the sales pipeline.
How to qualify leads efficiently?
With BlueService®, the sales team evaluates each lead using standardized criteria, records the analysis, and decides on the most appropriate direction, ensuring that only qualified contacts move forward in the sales funnel.
How to integrate lead generation into the sales funnel?
The platform allows you to forward qualified leads directly to the sales funnel process, with the information already recorded during capture. To configure the custom integration between the two processes, please contact the BlueService team.
How to track lead generation metrics?
BlueService® Statistics allow you to monitor the volume of captured leads, qualification rate, reasons for disqualification, and conversion to the sales funnel, helping to optimize inbound marketing campaigns.
Como utilizar IA na captação e qualificação de leads?
Blue AI pode analisar automaticamente os dados do lead captado, avaliar o perfil e o potencial de negócio, e indicar o direcionamento mais adequado, reduzindo o tempo de triagem e aumentando a eficiência do time comercial.
How to reduce wasted opportunities in lead capture?
Structuring a standardized evaluation flow, automating the routing of qualified leads, and tracking qualification indicators to continuously adjust acquisition criteria.
Discover more Solutions
BlueService® is a complete BPM platform that integrates all sectors of the company in one place, offering pre-configured processes for HR, Legal, Financial, Operations, Sales, Logistics, and much more, with automation, standardization, and total control of the process journey.